Most consumers in America today have similar buying habits. Before you try out a new restaurant in town or buy that new raved-about product online, you typically look around to see what other people have to say—no one wants to waste money on something that doesn’t live up to the hype. So first, you ask…
Think about the last time you went to give someone your business. Whether it was to purchase a product, go to a restaurant or patronize a service-based business, chances are you looked up recent reviews to help you finalize your decision. Reviews and testimonials can make or break a business. In fact, according to research…
When it comes to selling, it’s important to remember that it isn’t about your end goal or your sales quota. It’s about others and how you can serve them. It is easy to become blinded by the potential income a sales role can provide. But often, that same driving force can lead to your demise….
Listening is a crucial part of persuasion, influence, and good leadership in general. It’s also a basic building block of healthy personal relationships. But there are different levels of listening — from simply hearing words being said all the way to deep listening. So what’s the difference in listening and deep listening? Some refer to…
Founded only one year after Dale Carnegie wrote his best selling book How To Win Friends and Influence People, John Deere is an iconic brand with a firm hold on the agriculture, lawn care, and heavy machinery industries. But even long-standing companies with a loyal following feel the need to improve from time to time. …