Leaders need to be proactive in finding solutions to problems before they arise. Pinpointing opportunities for improvement through creative brainstorming, and logically evaluating options assists in decision making and avoiding issues before they develop—enter critical thinking. What is critical thinking you ask? Great question! Critical thinking is the ability to think in an organized and…
When you want to grab someone’s attention, the best way to do so is by engaging them in conversation on a topic of their interest. Thanks to the internet and social media, it is easier than ever to learn about a person’s favorite sports team, hobby, or travel destination. From there you’re just a quick…
Today we’re going to break down three different aspects of the sales process. While often used interchangeably, marketing, advertising, and sales refer to three related, yet distinct, aspects of business. First, let’s take a look at each term individually, and then we’ll turn to how they work together to help build a successful business. Marketing This is the broadest…