At some point in your career, even if you’re not a salesperson, you’re going to have to sell something—whether it’s your idea, your team, or yourself. So how can you improve your sales skills, especially if you don’t pitch people often? What should you focus on first? Getting comfortable with sales requires an understanding of…
If you want to get the best out of your people (and put the best back into your organization), then it makes sense to help them grow and develop as much as you can. In fact, most people put training and education at the top of their list of wants when it comes to what…
Born Josephine Esther Mentzer on July 1, 1906, Estee Lauder would go on to become one of the most influential businesswomen of the 1900’s. In fact, in 1998 she would be the only woman to make it onto Time Magazine’s list of the 20 most influential business geniuses of the 20th century. In addition to…
Founded only one year after Dale Carnegie wrote his best selling book How To Win Friends and Influence People, John Deere is an iconic brand with a firm hold on the agriculture, lawn care, and heavy machinery industries. But even long-standing companies with a loyal following feel the need to improve from time to time. …
Today we’re going to break down three different aspects of the sales process. While often used interchangeably, marketing, advertising, and sales refer to three related, yet distinct, aspects of business. First, let’s take a look at each term individually, and then we’ll turn to how they work together to help build a successful business. Marketing This is the broadest…
Most people in business send and receive thousands of e-mails per year. While e-mail is a valuable business tool, you always have to ensure that you follow the proper etiquette. After all, e-mail is another extension of yourself, just as if you were writing a letter or meeting someone in person. Here are some tips…
Some companies are having a very difficult time trying to overcome the obstacles presented by the challenging state of the economy. While in the past the main driver of business was through word of mouth, with a declining number in the customer base, companies need to find a new way to promote themselves. A great…